Get Help Now, Call 1770
Richmond Foundation
  • News & Events
    • Blog
  • Our Services
  • Get Involved
    • Volunteers
    • Careers
  • The Gift of Therapy
  • Contact
  • Donate
  • Learn
  • Get help now
Richmond Foundation
  • News & Events
    • Blog
  • Our Services
  • Get Involved
    • Volunteers
    • Careers
  • The Gift of Therapy
  • Contact
  • Donate
  • Learn
  • Get help now
Home News Rebranding
Back Home

Rebranding

byTina Mgharious inNews posted onAugust 21, 2019
0
1
Rebranding

Earlier this year, Richmond Foundation was given a brand new look by Brandwagon, as part of their CSR commitment.

Apart from commemorating our 25th anniversary of providing optimal community mental health services with a bang, we also wanted to make our Foundation and what we stand for more approachable for younger people.

More approachable for younger people

The rebrand encapsulated much more than just the look and feel of the Foundation’s Communications – it trigerred a fundamental shift in our vision.  Richmond needed to build a new model, and brand, which signifies a change in how Malta thinks about mental health.

Richmond’s message is that when dealing with mental health issues, recovery is possible – and more importantly, recovery is a process, a journey.  So the colours chosen are positive, warm and easy on the eyes while also being bold, striking a balance between vibrance, and a sensible, human tone in the brand.

Brand colours of Richmond Foundation

The logo itself was conceived with this in mind and comes to life when digitally animated.  It starts from a place of confusion, signifying the effect a mental health issue would have on a person’s life.  As the circumference grows, while imperfect, a path emerges from the confusion and grows to be more distinct.  And as the lines reach the edge of the letter R, they become more aligned and lead to an exit, signifying the person’s independence, at the very top.

Logo of Richmond Foundation

A key driver for our campaign with Brandwagon was authenticity. We featured real people who had used Richmond’s support to find their way to mental well-being. Our campaign concept ‘Let’s find you way forward’ communicated that Richmond will be by your side to help you get better, whatever your current condition or state of mind. The concept was supported by the messaging “Take 10 minutes to…”, which explains that meaningful change can start from a 10-minute call with us.

Billboards and posters promoting the campaign were placed all over Malta

 

Share:

Recent Posts

  • #myreality
  • Movember: Tackling Myths Surrounding Men’s Mental Health
  • Psychosis Support Group
  • Annual Conference 2020
  • #myreality – A national awareness campaign on psychosis

Archives

  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • October 2019
  • September 2019
  • August 2019
  • March 2019

 

  • What Is Mental Health?
  • Worried About a Friend?
  • Signs & Symptoms
  • Professional Referral
  • About Richmond
  • Blog
  • News & Events
  • Get Involved
  • Projects
  • Mental Health First Aid Courses
  • Privacy Policy
  • Terms & Conditions
Website by RightBrain
This website uses cookies to improve your experience. If you continute to use this website, we'll assume you're ok with this.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled